Walmart Connect Ad Certification in Store ads
Discover Walmart’s Store ads, including the full range of currently available ad formats, placements, and shopper-facing experiences.
Ad Certifications
The Walmart Connect Academy Ad Certification program will teach you strategies and best practices for advertising with Walmart Connect.
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Walmart Connect Certification in creative essentials
Training on creative best practices in Walmart advertising including the essentials of Walmart's branding guidelines for effective ads across platforms and placements and the primary functions of the Creative Builder tool.
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Walmart Connect Ad Certification in measurement and reporting
In this course, you will learn how to evaluate campaign performance across Sponsored Search, Display and DSP campaigns using key metrics and reporting tools. You will explore different types of reports, including Health reports, On-demand reports, Custom reports, and End-of-Campaign reporting, and understand when to use...
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Walmart Connect Ad Certification in Walmart DSP
The Walmart DSP Certification, created in collaboration with The Trade Desk, offers an in-depth overview of the value and benefits of Walmart DSP. You will learn media planning, how to set targeting strategies, and how to analyze measurement and reporting...
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Walmart Connect Ad Certification in Brand Shop and Shelf
Training on Brand Shop and Shelf that covers how to set up and manage Brand Shop and Shelf pages on the Shop Builder platform in Walmart Connect Ad Center.
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Walmart Connect Ad Certification in retail media
Foundational knowledge on Walmart Connect’s retail media advertising solutions, including onsite, offsite, in-store and omni capabilities.
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Walmart Connect Ad Certification in Walmart Onsite Display
Training on Walmart Onsite Display advertising that includes platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.
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Walmart Connect Ad Certification in Sponsored Products
Training on Sponsored Products advertising from planning through optimization--including elements such as goal setting, ad placements, bids, budgets and reporting.
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Walmart Connect Ad Certification in Sponsored Brands
Training on Sponsored Brands advertising from planning through optimization--including elements such as product eligibility, targeting techniques, bids, budgets, images, ad groups and reporting options.
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Walmart Connect Ad Certification in Sponsored Videos
Learn how to set up a Sponsored Videos campaign in Walmart Connect Ad Center and prepare your campaign for launch. In this certification, you’ll complete a series of courses to learn how to prepare and validate video assets, use Video...
