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Variant Bidding Expansion Launching 9/16

  • By Walmart Connect
  • Published: Sep 8, 2026
  • Duration 1h
  • Difficulty Beginner
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Variant Bidding Expansion will be available to all advertisers and in production through the Walmart Connect Sponsored Search API beginning September 16.

To support advertisers and partners in using this capability, we’ll host a live Variant Bidding Expansion webinar on Tuesday, September 29 at 11 a.m. Pacific / 1 p.m. Central / 2 p.m. Eastern. We’ll walk through how the feature works, share practical setup guidance and best practices, and answer common questions to help you incorporate variant bidding into your existing campaign strategies.

Choose an Upcoming Session

  • Variant Bidding Expansion Launching 9/16

    Wednesday, Sep 16, 2026 at 2:00 PM to 2:45 PM EDT
    • Location: https://walmart.zoom.us/j/96509135154